When you realize that over 159 million Americans consume a hot cup of tea every day, it’s clear there’s a huge market for tea brands all over the country. If you’re one of them or about to launch a tea business, how you market your products to consumers is vital for establishing and retaining customers. To reach the most consumers, here are five killer marketing tips you need to use.
Create Eye-Catching Packaging
Once you’ve found your niche, created a business plan, and are ready to sell tea to the masses, you need to invest in packaging that stands out from the crowd. When customers open your products, the packaging can be the difference between luring customers in and turning them off. You can purchase quality tea packaging pouches from The Packaging Lab. Whether you operate in-person or online, make your packaging interesting enough so consumers want to find out more.
Use Social Media
Billions of people all over the world use social media. If you plan to operate an online tea business, you need to make your mark on platforms like Facebook, Twitter, and Instagram. Even if you stick to the US only, you’ll find most of your audience is active on such giants. Creating a business page and publishing regular content to advertise your tea brand will get people talking and help you build a loyal audience.
Start a Blog
Even if you have a website in place for your tea brand, creating a blog and keeping it updated with all things ‘tea’ will show consumers you’re an expert in your field. If a customer has a query or wants to find out more about your brand, giving them as much information as possible is important. Your blog should showcase your business in the best light possible, which will ensure customers spread the word of your tea brand to family and friends.
Build an Email List
You will want to get hold of customers’ email addresses to keep them updated with the latest goings-on. Whether you’re launching a new product, or want more people to jump on board, building an email list allows you to send out regular content to keep customers on your side. Make sure not to flood your audience’s inbox with email after email, as this could turn them off and cause them to unsubscribe.
Reward New and Existing Customers
Without loyal customers, you won’t have a successful tea business. This means you need to reward those who have stood by you from the start. There are lots of incentives you can provide to keep your customers happy, such as special discounts and promotional offers. To lure potential customers in, you can provide sample boxes that give your audience an idea of who you are, what you do, and why your tea flavors are better than competitors.
Americans consume billions of gallons of tea every year. This means there is great money to be made from launching a tea business. To ensure you target the right people and yield the results you want, any of the marketing tips above can help.